Master Your Empire: How the Analytics Screen Turns Data into Profit
In UK Railway Tycoon, building a rail empire is more than just buying trains and laying track. The greatest tycoons know their business inside and out. They don't just guess—they make informed decisions. Your most powerful tool for this is the Company Analytics screen.
This dashboard is your corporate command centre, your "report card" that shows you exactly how your company is performing. Let's break down how to use it to crush the competition.
1. Your 30-Day Report Card: The KPIs
At the top of the screen, you'll find three crucial numbers. These are your Key Performance Indicators (KPIs) over the last 30 game days.
- Total Passengers (Last 30d): This is your reach. It's the total number of people who have travelled on your services. Is this number growing? If not, it might be time to invest in advertising or check your satisfaction levels.
- Total Net Income (Last 30d): This is the bottom line. It shows your total income after all your expenses (staff, loans, maintenance) have been paid. If this number is red ($text{pounds} -1,000,000$), you're losing money. If it's green, you're profitable.
- Average Satisfaction (Last 30d): This is your company's reputation. This single percentage governs everything from passenger numbers to your very right to operate. A high number means more passengers and more money. A low number is a serious warning sign.
2. Spotting the Trends: Your Visual Guides
Below the KPIs are two powerful line graphs that tell a story. While the KPIs tell you what happened, these charts tell you when and how.
📊 Cash Flow (Last 30 Days)
This graph tracks your total bank balance over time. It's the ultimate diagnostic tool for your finances.
- See a sudden, sharp drop? You probably just won a major franchise bid or bought a brand new train. That's a planned expense.
- See a slow, steady decline? This is the dangerous one. It means your daily expenses are higher than your daily income. You're "bleeding" cash. You need to either cut costs (review staff, pay off loans) or increase revenue (raise ticket prices, buy ad campaigns).
- See a steady rise? Congratulations, Tycoon! Your business model is working. Time to expand.
😊 Passenger Satisfaction (Last 30 Days)
This graph tracks your all-important reputation. Satisfaction is the lifeblood of your company; if it hits 0%, it's game over.
- See a sudden crash? Check your inbox for that day! You almost certainly had a major negative event, like a signal failure, a strike, or a service cancellation from an unstaffed train.
- See a gradual decline? Your passengers are slowly becoming unhappy. Are your ticket prices too high? Is your fleet old and in poor condition? Are your routes overcrowded?
- See it trending upwards? Your investments in new trains, skilled customer service managers, and fair pricing are paying off. Keep it up!
3. Turning Data into Action
The analytics screen isn't just for looking at—it's for using. Here’s how you combine the data to make smart moves.
Scenario: Your Total Net Income is negative.
- Look at the Cash Flow chart. Is it a slow bleed?
- This means your daily costs are too high.
- Action: Go to your Finances card on the dashboard. Are your "Daily Staff Cost" and "Daily Loan Repayment" crippling you? Consider firing unneeded staff or holding off on new loans.
- Action: Go to Route Dashboard and check your Ticket Pricing. Are your prices too low to cover costs? Maybe a small price increase is needed.
Scenario: Your Total Passengers number seems low.
- Look at your Average Satisfaction. Is it below 60%?
- Look at the Satisfaction Chart. When did it start to drop?
- Action: Go to your Inbox and find messages from that date. Did you overcharge for tickets? Did an event happen?
- Action: Go to Fleet Management. Do you have trains running without drivers? Is their condition poor? Fix these problems, and your satisfaction will climb, bringing more passengers with it.
By regularly checking your Company Analytics screen, you can stop small problems before they become company-ending disasters.